Whether you’re a business or an individual with an online presence, followers and likes are important metrics to consider when tracking the success of your social media activity. But which is better, followers or likes? Let’s take a look at the change between the two and why it matters for your engagement.
What’s the Difference Between Followers and Likes
Followers on Facebook indicate that someone has decided to follow your page. This means they will generally see all your posts in their newsfeed unless they decide to hide them. On the other hand, likes indicate that someone has seen one of your posts and clicked on the “like” button as a reaction. They may not have made any commitment to follow your page long-term, so it’s possible they won’t be seeing most of your content in their newsfeed.
Why Does It Matter?
The number of followers versus likes is an indication of how well you are engaging with people who are exposed to your posts. If you have a high number of likes compared to followers, this could mean that while people like what they see, they don’t feel compelled enough to follow your long-term. On the other way, if you have more followers than likes on each post, this could mean that people don’t feel compelled by what’s being shared but trust you enough to stay updated on future posts.
Conclusion:
Both followers and likes measure engagement with different audiences on Facebook; however, having a larger number of followers indicates greater potential for ongoing engagement with users who want regular updates from you or your brand. By understanding how these two metrics differ and interact with each other, businesses can track their success more effectively across multiple areas of social media marketing – such as audience growth and reach – giving them valuable insights into how best to engage their target markets in the future.
